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A commercial for the Tmall 11.11 shopping festival, also known as Singles Day in China, the country's biggest e-commerce sales day that generated $17.79 billion in sales in 24 hours.
Director: Norman Bates
Production Company: Stink Shanghai
Executive producer: Desmond Loh
Producer: Marco Both, Eric Yu
DOP: Bjorn Charpentier, Grimm Vandekerckhove
Agency: Fred & Farid Shanghai
Editors: Olivier Gajan, Gert Van Berckelaer
Music: Pieter Van Dessel
Sound design: Thomas Houthave